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Brioni is universally recognized as one of the most prestigious luxury brands in the men's fashion world. The company also has a luxurious women's fashion collection.

Nazareno Fonticoli, a tailor in the ancient city of Penne in the Abruzzo Region of Italy, and the entrepeneur Gaetano Savini founded the Brioni tailor shop in via Barberini in Rome. It is their that the dream of Italian high fashion for men took shape in 1945 with a blend of technical and stylistic excellence. It was in 1952 that Brioni innovated the men's fashion show concept at Palazzo Pitti in Florence which was already the window of Italian fashion. In 1954, Brioni conquered the United States and the film industry, becoming the chosen wardrobe for many clebrated Hollywood stars. In 1957, Brioni added a touch of colour to the formalwear and in particular to a series of dinner jackets which culminated in the Hess collection. In 1958, the "Good Luck" fragrance was launched.

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