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The North Face

The North Face fashion and Google+
The North Face

The North Face clothing company is named for the coldest, most unforgiving side of a mountain. The North Face® legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood. It was there in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.

By the early 1980's, The North Face was taking exploration to the outer limits of the ski world, adding extreme skiwear to the product offering.

The 1990's ushered in an era during which The North Face further broadened the outdoor world it helps athletes to explore. The decade saw their debut in the sportswear market with the launch of Tekware™, an innovative collection designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. The North Face launched its own line of trekking and trail-running shoes.



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